27
Feb
This year, the snow and ice are really taking their time to make their exit and we had to get a new ice scraper for the car a few days ago…when we saw this beauty on the shelf, we couldn’t go past it.
You may think we are scraping the bottom of the barrel (ba-dum-tish!) but to us its vision of all things Impact with it’s black and green colourway perfectly matching our brand identity.
The serious point to be made is how important it is to retain the consistency of your brand identity across all your marketing communications. When we are working with clients for whom we supply all their printed materials – letterheads, business cards, leaflets, brochures, posters and roller banners – we work hard to ensure that we retain consistency across the different print processes as much as is possible. Before we start any new design and print project, its really important to discuss this along with many other branding issues so the client is understands what we do and what to expect with their finished job.
